Get under the skin of Anelka, Ljungberg, Frei and Camaronesi. Learn their life, their story and their game. The more you search, the more you’ll find.

X-ray them to the bone, and discover elements in their tattoo that link to videos which represents stories in their lives. Both as a professional football players but also as private people. The site is made to promote the PUMA tricks boot that is a new version of the v1.08 speed boot, which came out in the beginning of 2008. The site is a result of a PR stunt that was made during the matches of euro2008, where Anelka, Ljungberg, Frei and Camaronesi had a tattoo (or artwork) printed on their arms. The plan was then to use the buzz and hype that this created, to guide the fans and press to the x-ray site, where you can learn more about your favourite players. On the site you can explore the tattoo that the players wore during the games and discover more of what is in the tattoo. Like google earth, you can zoom in and out and drag around in this tattoo in order to find more links that, when clicked on, will result in a video clips about the player in question.